Toonz Media Group, India’s top animation studio, has introduced MyToonz, a complimentary streaming channel now accessible via LG Smart TVs across the country. The FAST channel—built on technology from streaming infrastructure provider Amagi—marks the animation company’s strategic push into the smart TV market, with expansion plans globally over the next few years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before expanding to North America, Europe and the Middle East. Leveraging Toonz’s vast catalogue of more than two decades of animation production, MyToonz offers a carefully chosen range of children’s programming including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a significant force in the booming FAST streaming sector.
A New Age for Complimentary Streaming TV
The launch of MyToonz represents a notable change in how content creators are approaching distribution in an increasingly fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, ad-supported streaming platforms at no cost—known as FAST channels—have emerged as a vital alternative for connecting with families and children. Toonz’s choice to shift towards this model reflects wider sector acknowledgement that FAST platforms offer a viable route for monetising content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming reaches audiences without subscription friction.
Viswanath Rao, representing Toonz Media Group, highlighted that the channel constitutes the company’s strategic response to shifts in how people watch content and the connected television revolution. The working relationship with Amagi, a video delivery platform relied upon by broadcasters and operators in numerous markets, showcases Toonz’s dedication to building infrastructure designed for large-scale operations. For LG India, the introduction of MyToonz strengthens its current lineup of ad-supported channels, cementing the manufacturer’s standing as a provider of quality entertainment at no charge to viewers. This joint initiative underscores how conventional broadcasters and device makers are joining forces to build audience share in the FAST ecosystem.
- MyToonz leverages a quarter-century of animation production and expertise
- Service covers internationally produced properties and Indian programming
- Toonz produces over 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model bypasses subscription barriers whilst enabling advertising-based revenue models
Building upon Three Decades of Animated Content Leadership
MyToonz’s launch is backed by Toonz Media Group’s formidable track record in animation development, covering more than 25 years of creative development at its Thiruvananthapuram headquarters in Kerala. The studio’s extensive output—upwards of 10,000 minutes of original content per year—marks it as one of India’s leading animation powerhouses. This existing framework and creative credentials give MyToonz with a substantial competitive advantage, guaranteeing the channel opens with a handpicked portfolio of content rather than depending on minimal or formulaic material choices.
The range of Toonz’s content library allows MyToonz to cater to broad audience needs and different ages within the children’s entertainment segment. Rather than launching with a narrow selection, the channel benefits from extensive established intellectual property and production expertise. This foundation enables Toonz to stock MyToonz with varied, quality-assured content from launch, whilst concurrently creating new material to maintain engagement and compelling for viewers. The organisation’s track record to manage large-scale production operations reinforces its capability to maintain the FAST channel for the foreseeable future.
A Varied Content Library
MyToonz’s programming lineup reflects Toonz’s balanced emphasis on both internationally developed properties and characteristically Indian storytelling traditions. The channel presents titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” encompassing animation-based interpretations of traditional Indian narratives alongside contemporary children’s entertainment. This well-rounded selection appeals to families searching for culturally relevant material whilst maintaining exposure to internationally recognised intellectual properties, positioning MyToonz as a truly inclusive platform.
Key Alliances Powering Global Ambitions
Toonz Media Group’s growth approach relies heavily on key collaborations with established technology and distribution platforms. The collaboration with Amagi, a major technology supplier for FAST channels, supplies the foundational technology needed to grow MyToonz into different territories and formats. Amagi’s platform is currently operating by media companies and streaming services in numerous territories, providing demonstrated experience in handling complex streaming deployments. This partnership enables Toonz to focus on content creation whilst leveraging battle-tested infrastructure created to support long-term advertising-funded streaming models. The arrangement exemplifies how content creators can speed up worldwide expansion by working alongside specialised technology partners rather than building proprietary systems from scratch.
The collaboration with LG Electronics constitutes another key pillar of MyToonz’s distribution approach. By securing placement on LG’s smart TV platform across India, Toonz gains direct access to millions of households without requiring consumers to install extra apps or subscribe to separate services. This embedded distribution model significantly lowers barriers to discovery and adoption. LG’s present collection of free channels establishes an developed environment where MyToonz can flourish, whilst the company benefits from LG’s hardware reach and market standing. As Toonz moves into Southeast Asia, Europe, North America, and the Middle East, equivalent collaborations with regional smart TV manufacturers and streaming platforms will prove essential to reproducing this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Platform
Amagi’s technology platform serves as the operational backbone of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based delivery systems, which Amagi considers essential for building sustainable, ad-supported streaming businesses. By adopting Amagi’s proven platform rather than developing proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to direct investment toward content development and strategic partnerships rather than technical infrastructure, expediting its global expansion timeline considerably.
Transforming Children’s Entertainment Delivery
MyToonz constitutes a significant shift in how kids’ entertainment reaches audiences across India and beyond. Rather than depending exclusively on traditional linear broadcasting or paid streaming services, Toonz is utilising the FAST format to democratise access to quality animated programming. This approach recognises the shifting consumption patterns of modern families, where adaptability, availability, and no-cost viewing have become paramount. By integrating MyToonz with LG smart TVs, the company reduces obstacles that typically hinder finding shows, enabling kids and households to discover compelling content without dealing with complicated apps or financial obstacles.
Viswanath Rao’s statement that “content creators must adapt to them” emphasises Toonz’s understanding of essential industry transformation. The FAST channel model permits the studio to generate revenue from its vast library via ads whilst delivering households premium entertainment at no cost. This two-stream revenue model differs markedly from standard paid services, where subscriber acquisition and retention drive profitability. For Toonz, which creates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an effective delivery mechanism that broadens audience exposure whilst maintaining financial sustainability. The launch signals the company’s goal to establish itself as a dominant force in children’s entertainment distribution rather than simply a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through targeted advertising
- Direct smart TV integration offers frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to monetise comprehensive content libraries effectively
